Good News from the Muslim Community

Welcome to Fresh Air, a Muslim community bulletin that brings you the good news you never seem to hear in the media.

We welcome stories of positive community engagement, humanitarian and voluntary work, responsible reporting and well researched publications, documentaries and other pieces.

We want to inspire you to do more by hearing about others’ example whether they be Muslim or Non-Muslim. We also want to put a smile on your face when you read about people striving to make the world a better place.Finally we are committed to centralising communication within the Muslim community so that you know about the good work of both Muslim and Non-Muslim organisations and can support them spiritually and financially.

Friday, 25 March 2011

Niche Hero

How do successful Muslims tap into the Muslim market? On 21st to 26th February budding Muslim entrepreneurs of the future were treated to a once in a lifetime opportunity by the widely acclaimed Mohammad AlShareef of the Al Maghrib Institute. Niche Hero, an Islamic leadership course specifically set up to equip the next generation of leaders took attendees on a journey of self-discovery down his beaten path of success.  Combining evidence-based research with practical know-how, Shaykh AlShareef encouraged his students to cross the bridge between theory and practice. 

The Canadian born Hafiz, graduated from the University of Madinah in 1999.  He went on to found the popular Al Maghrib Institute before branching out to focus on leadership some years ago.

Since then, many have been inspired by AlShareef.  Niche Hero, originally run in Canada caught the eye of Sayyidah Zaidi, a British Architect, who had been leading school construction projects for some time.   Following a life changing road accident some years prior which had forced her to re-evaluate her role in life, the opportunity to attend was exactly what she needed.  A burning desire to bring her skill base from the secular to the Muslim sector propelled her to book her tickets for Canada six months ago where she met AlShareef for the first time.  She describes it as ‘the best 6 days of her life, second only to Hajj’. 

The course inspired her so much that she set up Working Muslim, an online resource which redefines work and enables women to balance their responsibilities towards faith, family and society. When Saiyyidah heard that the course was coming to London, she booked again despite the significant course fees, and this time took her filming equipment with her.  Powerful, needed and highly effective – Niche Hero delivered once again. You can find out more about Saiyyidah's NicheHero journey at

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